Create an Online Newsletter or Ezine July 27, 2008
Posted by jhenczel in Online Newsletters and Ezines.trackback
Urgent! Before you do anything else, start collecting email addresses from your clients, then by the time you are finished setting up all the other steps you will be well on your way to a good opt-in subscriber list. Email marketing is proven to provide the best ROI (Return on Investment) than any other marketing available. It offers the lowest cost method for reaching your audience with the most impact. Amazingly, this strategy produces both short term and long term results, if produced consistently. A regular bi-weekly distribution is recommended. I suggest using a digest format that involves placing a title and brief paragraph, description, or summary into the newsletter which then links to the full content on your website.
You can design and distribute your newsletters using Constant Contact, which will also help you to collect more subscribers and manage your data (see banner link to the left). However, it is an advanced online marketing tool and some clients find it overwhelming and complicated to set it up. Contact me today from this website if you would like help with this process:
Jennifer Henczel
www.JenniferHenczel.com
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