Posted by jhenczel in Online Marketing.
For 12 years, I was an international trade consultant and business trainer known as the Import Export Coach. I created ImportExportCoach.com which became one of the top import export business websites in the world. Now, as a communication expert, I have over 140 domains. I am often asked how I drive so much traffic to all my sites, which primarily focus on communication, motivation, and creativity.
The goal is to get links from other sources to link to your site in order to drive relevant traffic there. SEO strategies are incorporated throughout the tips below. SEO stands for Search Engine Optimization, which means to create elements in and around your website that will optimize it for the search engines. In other words, it will make it easier for the search engines to find, recognize, and list your site.
All of these strategies work together to build on, what I like to call, your online equity. By building the network of sites that link to your offerings you are increasing your power to reach people and create profit. The information posted on this blog are not necessarily steps that must be conducted in order, but rather elements that work together simultaneously.
Jennifer Henczel
www.OnlineSmartStart.com
Posted by jhenczel in Online Newsletters and Ezines.
Urgent! Before you do anything else, start collecting email addresses from your clients, then by the time you are finished setting up all the other steps you will be well on your way to a good opt-in subscriber list. Email marketing is proven to provide the best ROI (Return on Investment) than any other marketing available. It offers the lowest cost method for reaching your audience with the most impact. Amazingly, this strategy produces both short term and long term results, if produced consistently. A regular bi-weekly distribution is recommended. I suggest using a digest format that involves placing a title and brief paragraph, description, or summary into the newsletter which then links to the full content on your website.
You can design and distribute your newsletters using Constant Contact, which will also help you to collect more subscribers and manage your data (see banner link to the left). However, it is an advanced online marketing tool and some clients find it overwhelming and complicated to set it up. Contact me today from this website if you would like help with this process:
Jennifer Henczel
www.JenniferHenczel.com
Posted by jhenczel in Social Media.
Social media is considered the driving force behind the Web 2.0 movement. It allows people to interact with site owners, comment on articles, contribute to site content, and participate in creating and re-creating media, and ultimately, network with other people. Basically we’re talking about forms of consumer generated media (CGM) and consumer generated content (CGC) such as blogs, podcasting, video casting, wiki, social networking, and social book-marking. Messages are distributed through RSS, which stands for Real Simple Syndication, and subscribers read them using services such as Bloglines.
To take advantage of this technology to generate traffic to your website you need to join or create an account at sites such as Facebook, Linked In, Youtube, iFilm, Technorati, StumbleUpon, Del.icio.us,
You should also consider adding a blog to your website to interact with your clients and customers. I recommend using the blog in combination with your existing company site for maximum benefits. You can use free programs such as wordpress to create your own blog.
Finally, click these links to view some brief videos that explain all of this technologies: Social Bookmarking, Social Networking, RSS, and Wikis
Jennifer Henczel
www.OnlineSmartStart.com
Posted by jhenczel in Advertising and PPC.
You can start getting visitors and potential customers today with these strategies! Drive traffic to your site right away with pay-per-click (PPC) advertising through services such as Google Adwords. You sign up for account, create a small ad and it is placed onto other content relevant sites and in search results. For off-line marketing, make sure to have your URL included in everything you print, including, letterhead, postcards, business cards, thank you cards, holiday cards, and promotional items.
About the Author
Jennifer Henczel has a Masters in Communications and specializes in interpersonal, organizational, and external/marketing communications. Her focus is on communication, motivation, and creativity. She offers personal coaching, professional development training, and communication skills workshops. Other services include writing, training, speaking, and creating company ezines. Contact her today:
Jennifer Henczel
www.OnlineSmartStart.com
